This page includes resources related to a presentation I gave at Higher Ed Dreamin’ 2025.

Session Title

Designing a Future-Ready Data 360 Model with an Education Framework

Session Description

Using education data exchange frameworks to design data model objects in Data 360 can help consolidate fragmented and multi-format data sources into a single view of the student. This session will provide concrete examples of data standards and frameworks in the education sector and guide you on designing a Data 360 model that remains effective over the long term as new source systems and activation targets are integrated.

Recording

Resources

Education Industry Resources

Education-to-employment data standards

• Common Education Data Standards:
  • Mapping Toolkit https://ceds.ed.gov/MappingToolkit.aspx
  • Data Warehosue creation in SQL and Parquet and CEDS Ontology on GitHub https://github.com/CEDStandards
• Learner Information Framework https://www.learnerinfoframework.org/
  • LIF Core project (sample data and implementation) https://github.com/LIF-Initiative/lif-core
  • Join the LIF community-based working groups https://docs.google.com/forms/d/e/1FAIpQLSdGZznLh2iyyW5g1_ArhcOUsNMfQs_zwfzhkbWrpbT3O3Dddg/viewform

Data 360 Resources

Architecture

• Salesforce Architects: Data 360 (formerly Data Cloud) Architecture https://architect.salesforce.com/fundamentals/data-360-architecture
• Salesforce Engineering Blog: Data Cloud Tech Stack https://medium.com/salesforce-architects/5-things-architects-should-know-about-data-cloud-90c8052809e5

Storage & Catalog

• Data Spaces https://help.salesforce.com/s/articleView?id=data.c360_a_data_spaces.htm&type=5
• Data Objects in Data Cloud https://help.salesforce.com/s/articleView?id=data.c360_a_data_lake_objects.htm&type=5
• Standard Data Model Objects https://help.salesforce.com/s/articleView?id=data.c360_a_c360datamodel.htm&type=5
• Data Mapping https://help.salesforce.com/s/articleView?id=data.c360_a_data_mapping.htm&type=5
• Data Access https://help.salesforce.com/s/articleView?id=data.c360_a_setup_permission_sets.htm&type=5

Process and Query

• Identity Resolution https://salesforce.vidyard.com/watch/f4BPXYprd5Wd1fRrsdEVAh
• Calculated Insights https://help.salesforce.com/s/articleView?id=data.c360_a_calculated_insights.htm&type=5 & examples https://github.com/salesforce-marketingcloud/cdp-calculated-insights
• Streaming Insights https://help.salesforce.com/s/articleView?id=data.c360_a_streaming_insights.htm&type=5
• Data Actions https://help.salesforce.com/s/articleView?id=data.c360_a_data_actions_CDP.htm&type=5
• Data Actions (Webhook)) https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360a_api_webhook_data_action_targets_in_customer_data_platform.htm

Marketing Segmentation & Activation

• Segmentation https://help.salesforce.com/s/articleView?id=data.c360_a_create_segments.htm&type=5
• Activation https://help.salesforce.com/s/articleView?id=data.c360_a_activation.htm&type=5
• Data Actions to Marketing Cloud Journeys https://help.salesforce.com/s/articleView?id=data.c360_a_marketing_cloud_data_action_targets.htm&type=5

Analytics & Data Sharing

• Tableau Connector https://help.salesforce.com/s/articleView?id=data.c360_a_dc_for_tableau.htm&type=5
• CRM Analytics Connector https://help.salesforce.com/s/articleView?id=data.gain_insights_on_data_with_crm_analytics.htm&type=5
• JDBC Driver https://help.salesforce.com/s/articleView?id=data.c360_a_jdbc_in_salesforce_cdp.htm&type=5
• CDP Python Connector https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360a_api_python_connector.htm
• Data Cloud APIs – Postman Data Cloud API collection https://www.postman.com/salesforce-developers/salesforce-developers/collection/vkln4gx/salesforce-data-cloud-apis ; API docs https://developer.salesforce.com/docs/data/connectapi/references/spec?meta=Summary
• Apex ConnectAPI (see classes prefixed with “Cdp” https://developer.salesforce.com/docs/atlas.en-us.apexref.meta/apexref/apex_classes_connect_api.htm
• Data Shares https://help.salesforce.com/s/articleView?id=data.c360_a_data_shares.htm&type=5

CRM Enrichment

• Copied Fields (via Data Graph) https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_copy_field_enrichment.htm&type=5
• Standard UI Components https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_related_list_enrichment.htm&type=5
• Custom UI Components (via Apex ConnectAPI) https://developer.salesforce.com/docs/platform/lwc/guide/apex.html
• Data 360 Data in Flows https://help.salesforce.com/s/articleView?id=release-notes.rn_automate_flow_builder_access_data_cloud_objects_from_get_records_element.htm&release=244&type=5
• Data Actions to Platform Events https://help.salesforce.com/s/articleView?id=data.c360_a_data_actions.htm&type=5

Agents & Generative AI

• Einstein for Generative AI https://help.salesforce.com/s/articleView?id=ai.generative_ai_enable.htm&type=5
• AI Agents & Agent Actions https://help.salesforce.com/s/articleView?id=ai.copilot_intro.htm&type=5
• Prompt Builder https://help.salesforce.com/s/articleView?id=ai.prompt_builder_intro.htm&type=5

Standard Data Model Objects

• Salesforce Architect Site: Data Cloud Diagrams https://architect.salesforce.com/diagrams/data-models/data-cloud/data-cloud-overview
• Salesforce Help Site: Customer 360 Data Model https://help.salesforce.com/s/articleView?id=data.c360_a_c360datamodel.htm&type=5
• Developers Data Cloud Reference Guide: Standard Data Model Objects https://developer.salesforce.com/docs/atlas.en-us.c360a_api.meta/c360a_api/c360dm_DataModelObjects.htm

Custom Data Model Objects

• Trailhead: Packaging and Data Kits https://trailhead.salesforce.com/content/learn/modules/packaging-and-data-kits-in-salesforce-cdp
• Salesforce Help: Packing in Data Cloud https://help.salesforce.com/s/articleView?id=data.c360_a_packaging_in_customer_360_audiences.htm&type=5
• Salesforce Help: Data Kits https://help.salesforce.com/s/articleView?id=data.c360_a_data_package_kits.htm&type=5
• AppExchange collection for Data Cloud https://appexchange.salesforce.com/mktcollections/cloud-collections/customerdataplatform

Data 360 Training

• Trailhead: Data 360 Trailmix https://trailhead.salesforce.com/users/dataclouddocs/trailmixes/data-cloud-learning-path-a
• Trailhead: Explore Data 360 Trail https://trailhead.salesforce.com/content/learn/trails/explore-customer-360-audiences
• Trailhead: Prepare Your Data for AI Trail https://trailhead.salesforce.com/content/learn/trails/prepare-your-data-for-ai
• Salesforce Help: Data 360 Resources https://help.salesforce.com/s/articleView?id=data.c360_a_dc_resources.htm&type=5